Entrepreneurship
- Subject
- Business and Entrepreneurship
- Grade / level
- 11, 12
About this book
An entrepreneurial idea gains purpose when it responds to a real need. Entrepreneurship guides learners from investigating community concerns to developing a product or service concept and assessing its potential as a business.
The book connects entrepreneurial principles with product development, prototyping, pitching, and business planning. Learners consider organization, production, marketing, finance, regulatory requirements, and social responsibility as parts of a workable enterprise. Business simulation and evaluation bring planning into practice, while customer feedback and performance measures help learners identify improvements and assess sustainability. The process develops initiative, adaptability, and a more informed understanding of what it takes to build and manage a venture.
